What is search-engine-optimization-seo?
The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
SEO targets unpaid traffic (known as 'natural' or 'organic' results) rather than direct traffic or paid traffic. It involves optimizing a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries.
graph LR
Center["What is search-engine-optimization-seo?"]:::main
Rel_keyword_research["keyword-research"]:::related -.-> Center
click Rel_keyword_research "/terms/keyword-research"
Rel_indexing_search["indexing-search"]:::related -.-> Center
click Rel_indexing_search "/terms/indexing-search"
Rel_search_engine["search-engine"]:::related -.-> Center
click Rel_search_engine "/terms/search-engine"
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classDef pre fill:#0f172a,stroke:#3b82f6,color:#94a3b8,rx:5,ry:5;
classDef child fill:#0f172a,stroke:#10b981,color:#94a3b8,rx:5,ry:5;
classDef related fill:#0f172a,stroke:#8b5cf6,stroke-dasharray: 5 5,color:#94a3b8,rx:5,ry:5;
linkStyle default stroke:#4b5563,stroke-width:2px;
🧠 Test de connaissances
🧒 Explique-moi comme si j'avais 5 ans
SEO is like trying to get your lemonade stand on the main road where everyone can see it, instead of being hidden in a quiet back alley. You do things like making a bright sign (keywords), having the best lemonade (good content), and getting people to talk about how great it is (backlinks) so that the town map ([search engine](/fr/terms/search-engine)) puts you right at the top for everyone to find.
🤓 Expert Deep Dive
SEO is divided into three pillars: On-Page (content, HTML tags), Off-Page (backlinks, social signals), and Technical (site speed, mobile-friendliness, schema markup). Modern SEO focuses heavily on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and CWV (Core Web Vitals).