What is meta-tags?

Snippets of text that describe a page's content; they don't appear on the page itself, but only in the page's source code.

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Inhalt steht zur Übersetzung an. Die englische Version wird angezeigt.

Meta tags are little content descriptors that help tell search engines what a web page is about. The most important ones are the 'Meta Title' and the 'Meta Description', which appear in the search results and encourage users to click. They are 'Metadata' (data about data).

        graph LR
  Center["What is meta-tags?"]:::main
  Rel_css3["css3"]:::related -.-> Center
  click Rel_css3 "/terms/css3"
  Rel_string["string"]:::related -.-> Center
  click Rel_string "/terms/string"
  Rel_metadata["metadata"]:::related -.-> Center
  click Rel_metadata "/terms/metadata"
  classDef main fill:#7c3aed,stroke:#8b5cf6,stroke-width:2px,color:white,font-weight:bold,rx:5,ry:5;
  classDef pre fill:#0f172a,stroke:#3b82f6,color:#94a3b8,rx:5,ry:5;
  classDef child fill:#0f172a,stroke:#10b981,color:#94a3b8,rx:5,ry:5;
  classDef related fill:#0f172a,stroke:#8b5cf6,stroke-dasharray: 5 5,color:#94a3b8,rx:5,ry:5;
  linkStyle default stroke:#4b5563,stroke-width:2px;

      

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Meta tags are like the secret notes pinned to the back of a painting in a museum. Visitors don't see them, but they tell the museum curators (search engines) exactly who painted it, when, and what the painting is about. It helps the museum put the painting in the right room.

🤓 Expert Deep Dive

Key tags include `, , and `. While Google doesn't use the description tag directly for ranking, it is vital for 'Click-Through Rate' (CTR). Modern meta tags also include Social Graph tags (Open Graph tags for Facebook, Twitter Cards) to control how your link looks when shared on social media.

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